Social Innovation How Cision Cuts Through the Noise

Social Innovation How Cision Cuts Through the Noise Its difficult not to drown in the vast, fast-moving  sea of content out there. We know that using social media is key for employer branding, but if youre trying to sell your company as a great employer, and reach potential candidates natively, youve got to have a strategy in place thatll get your messages noticed. Ive spoken to Michelle Dziuban, Social Media Manager of Cision to find out how a global leader of PR software uses social media innovation  to steal  the spotlight. Listen to our conversation below, or read on for a summary of our chat. And be sure to subscribe to the Employer Branding Podcast. Tell us  about Cision and what you do there? I am the social media manager here at Cision, which is a software and services company for communicators and marketers. Our software includes really four key elements. Number one, we offer a searchable influencer database for influencer marketing and media relations. We also have distribution and engagement functionality from press releases, to email distribution, to social media management and content marketing. We also offer media monitoring from traditional broadcast and print, to online and blogs, to social networks, comments, and forums. And then lastly, we have an insights team here who, they are a team of analysts who provide in-depth information on a brands health and performance. So were really all about the full circle of helping you tell a story. What social channels are most important to Cision? You know, as a B2B company, our main focus is Twitter, LinkedIn, Facebook. Ive also really been trying to revamp our Instagram and been focusing there as well.  Some things that, you know, were not quite too sure about at this time; Snapchat. That is something that I am definitely paying close attention to. What content can we expect to see in Cisions weekly Facebook Live broadcasts? Our SVP of Products, Heidi Sullivan and I have been kind of running the show so far. Last week, we did a 20-minute chat about news-jacking and why news-jacking is a great marketing tactic and how brands can get started. One week we talked about influencer marketing. Weve also live streamed a webinar that we had going on here in our Chicago headquarters. One time, I did a quick tour of our office, and that was actually my test run. I was planning to go live for the first time during that webinar here at Cision, and I thought, You know, maybe I should kind of learn the ropes a little bit before I just jump right in. So I thought, Why not give a quick tour of our Chicago office? Tell us about your newsjacking campaigns? Something that  we started doing when I joined in January, when I joined the team, was we really took over this news-jacking thing. So just before I joined, we started getting involved in the political conversations and using our software to monitor, Hey, what are people talking about regarding the presidential candidates? Who are they, you know, favouring? Whats the sentiment? And we kind of predicted things based on that, and then we would take that data and live tweet it with the election hashtag or the primary hashtag, whatever was going on, and became part of the conversation. We had people reach out to us and said, You know, this is really interesting. We didnt know that you guys were in this space. And as I mentioned earlier on in the chat with you here, we recently acquired Visible Technologies and Viral Heat, which is the social intelligence and social engagement platform. So being a part of these conversations and news-jacking them with our software is a great way to kind of say, Hey, Cisions in this space, and the reach has been great. Then we went on to news-jack events like the Golden Globes, Super Bowl Sunday, and the Oscars andIm trying to remember, during the Golden Globes we got retweeted by Perez Hilton, the reach was unreal from that. .@perezhilton is the top #Oscars influencer on Twitter right now and we’re still 45 mins away from show time! Cision (@Cision) February 29, 2016 Tell us about your employee advocacy program? One of my biggest efforts so far has been rolling out a social media advocacy program. And I launched a pilot program to about 20 sales reps here in our Chicago office, really about using our tools to uncover people that are talking about, you know, buying signals or also to really nurture their relationships with their current clients.  We use our own technology for this, its what I use for my day-to-day. Do you use a corporate hashtag at Cision? For anything around recruitment, we do #PowerYourCareer. Our tagline is Power your story so we tend to use that on our Instagram.  Every Friday, I highlight an employee here at Cision to  show what life is like, and how long employees have been here, and what they do and to get more personal as well, right? We really want to humanise our brand, so what do employees like to do outside of work? You know, whats their life like? We use that hashtag there, and people weve seen, you know, using this #Cision during our webinars, people tweet #CisionWebinar. View this post on Instagram Meet Ponce. How long have you worked here? 30+ years (36 wonderful years this May)! What do you do? Im an Office Services Coordinator. I work with a wonderful team! Im also the cafe barista/manager/confidant! ?? Hobbies/Interests? Gardening ??, backyard bird feeding ?? binge sports watching ??! If you could have any superpower, what would it be? To bottle-up all of the stories convos Ive had with everyone in our Cafe open them up one day when Im marooned on an island! Fun fact: I met my wife Deanna at Cision 36 years ago ?? we both still work here. Also, I once had long flowing hair. #PowerYourCareer A post shared by Cision (@cisionglobal) on Apr 15, 2016 at 10:22am PDT How do you measure ROI? Its really a few things. We look at Cisions mindshare and share of voice in our industry. So, you know, how are we comparing to our competitors? We look at lead gen and customer satisfaction.  Thats the thing with social media. People think, Well, how many followers do you have? And its, No, it doesnt matter, right? Its not just about that. You know, were looking at click-through rate, engagement, mentions, mindshare, like I said. So its a mix of things. And I do that report every month, and its really interesting to see, you know, how the needle turns month over month. What technology does your team use behind the scenes? We use our products in-house. So we have our platform called Cision PR Edition, and that is what we use for pulling, you know, all of our mentions, whether its traditional, online, as well as social media and those forums and comments and so forth.  We also use Visible Technologies for our insights for social listening. And then for engagement, for scheduling, one of our more recent acquisitions is Viral Heat, and we use that to schedule all of our posts. Whats the next big thing for Cision and the industry? If I had to guess, live video. I think, you know, weve seen it. People have been talking about it for a while now, but I really truly believe that this is the year for that.  People dont want polished and scripted messages anymore. They want authentic and real, and they want to see behind the scenes, and they want to know what brands are about. And I think live video can really do that for us, and Im super excited to see where its going to take the industry and how brands can leverage it. Follow Michelle on Twitter @Dziubs  and subscribe to the Employer Branding Podcast.

Writing a Resume With CRM Experience

Writing a Resume With CRM ExperienceIf you are looking to improve your CV by getting more accurate information on a person, then the idea of starting a business and providing CV writers may be right for you. Not only does this help to provide accurate information to employers, but it also provides a great return for those who decide to stay home and do it themselves.Instead of spending countless hours doing the job that they did not enjoy, many people decide to seek out an expert to do their CV for them. By using this service they can get their own professional experience which will then show up on their resume.There are different types of skills that you can use to make your person's resume more accurate. For example, if you have worked in sales for a few years, you can get the boss to remove a negative rating or some detail from your resume and leave it a little more positive. This will make it look much more professional and useful to the hiring manager.Another way to get more inf ormation is to combine some of the skills that you have on your CV with a CRM system. This will allow the person to add in a much larger number of details and will certainly add some quality information to their resume.Even better is to use a CRM to make sure that the information that is in the resume is going to be accurate. This will mean you are going to have some real life experiences and can take it from there.You can use CRM for various reasons to improve your CV and to get more accurate information. Some of the ways to get accurate information include:Doing this kind of CRM thing will also let you get the best service and really make sure that you get the most accurate information. It will also make sure that you are getting the best results for your company.If you want to get the most accurate information and more accurate information that a human can get for your resume, then this is the way to go. The more information you add into your resume, the better off you will be wi th a highly effective CV.

A Fan Asks Mike Rowe For Career AdviceWhy His Response Was Brilliant

A Fan Asks Mike Rowe For Career Advice…Why His Response Was Brilliant Do you have a big, audacious goal? Ours is to help people find a career that suits their strengths and matches  their natural behaviors as much as possible. A job that doesnt require them  to play chameleon 24/7 in order to merely  survive. Because that kind of situation creates great stress and eventual  burnout. In many cases, it doesnt even require a career change. Our tools  help folks  to quickly discover their strengths and realize their natural behaviors, and enabling  changes in their current role,  increasing their satisfaction at work. We talk a lot about finding the perfect career fit. About matching up your natural strengths and behaviors with the requirements of a particular career or job environment. Because were realists we understand that  no job is wine roses all day, every day. There will always be tight deadlines, unpleasant interactions, days that go on and on seemingly forever. The goal is to find the best fit possible, with the  options available today. The idea that the perfect career can fulfill  every desire  we have in life fun, excitement, stability, inspiration, travel, family flexibility, high earnings, etc can leave us disappointed. And explaining this in a one-on-one situation can be delicate. Unless youre Mike Rowe, the entertaining, former host of Dirty Jobs. What Would Mike Rowe Say? Mike Rowe runs a varied Facebook page, commenting on issues from the workplace, to airliners with limited lavatories, to suspected shoplifters. But it was this letter from a fan that caught our eye. Hey Mike! I’ve spent this last year trying to figure out the right career for myself and I still can’t figure out what to do. I have always been a hands on kind of guy and a go-getter. I could never be an office worker. I need change, excitement, and adventure in my life, but where the pay is steady. I grew up in construction and my first job was a restoration project. I love everything outdoors. I play music for extra money. I like trying pretty much everything, but get bored very easily. I want a career that will always keep me happy, but can allow me to have a family and get some time to travel. I figure if anyone knows jobs its you so I was wondering your thoughts on this if you ever get the time! Thank you! -Parker Hall We were very impressed with Mikes reply, which didnt pull any punches: Hi Parker, My first thought is that you should learn to weld and move to North Dakota. The opportunities are enormous, and as a “hands-on go-getter,” you’re qualified for the work. But after reading your post a second time, it occurs to me that your qualifications are not the reason you can’t find the career you want. I had drinks last night with a woman I know. Let’s call her Claire. Claire just turned 42. She’s cute, smart, and successful. She’s frustrated though, because she can’t find a man. I listened all evening about how difficult her search has been. About how all the “good ones” were taken. About how her other friends had found their soul-mates, and how it wasn’t fair that she had not. “Look at me,” she said. “I take care of myself. I’ve put myself out there. Why is this so hard?” “How about that guy at the end of the bar,” I said. “He keeps looking at you.” “Not my type.” “Really? How do you know?” “I just know.” “Have you tried a dating site?” I asked. “Are you kidding? I would never date someone I met online!” “Alright. How about a change of scene? Your company has offices all over â€" maybe try living in another city?” “What? Leave San Francisco? Never!” “How about the other side of town? You know, mix it up a little. Visit different places. New museums, new bars, new theaters…?” She looked at me like I had two heads. “Why the hell would I do that?” Here’s the thing, Parker. Claire doesn’t really want a man. She wants the “right” man. She wants a soul-mate. Specifically, a soul-mate from her zip code. She assembled this guy in her mind years ago, and now, dammit, she’s tired of waiting!! I didn’t tell her this, because Claire has the capacity for sudden violence. But it’s true. She complains about being alone, even though her rules have more or less guaranteed she’ll stay that way. She has built a wall between herself and her goal. A wall made of conditions and expectations. Is it possible that you’ve built a similar wall? Consider your own words. You don’t want a career â€" you want the “right” career. You need “excitement” and “adventure,” but not at the expense of stability. You want lots of “change” and the “freedom to travel,” but you need the certainty of “steady pay.” You talk about being “easily bored” as though boredom is out of your control. It isn’t. Boredom is a choice. Like tardiness. Or interrupting. It’s one thing to “love the outdoors,” but you take it a step further. You vow to “never” take an office job. You talk about the needs of your family, even though that family doesn’t exist. And finally, you say the career you describe must “always” make you “happy.” These are my thoughts. You may choose to ignore them and I wouldn’t blame you â€" especially after being compared to a 42 year old woman who can’t find love. But since you asked… Stop looking for the “right” career, and start looking for a job. Any job. Forget about what you like. Focus on what’s available. Get yourself hired. Show up early. Stay late. Volunteer for the scut work. Become indispensable. You can always quit later, and be no worse off than you are today. But don’t waste another year looking for a career that doesn’t exist. And most of all, stop worrying about your happiness. Happiness does not come from a job. It comes from knowing what you truly value, and behaving in a way that’s consistent with those beliefs. Many people today resent the suggestion that they’re in charge of the way the feel. But trust me, Parker. Those people are mistaken. That was a big lesson from Dirty Jobs, and I learned it several hundred times before it stuck. What you do, who you’re with, and how you feel about the world around you, is completely up to you. Good luck Mike PS. I’m serious about welding and North Dakota. Those guys are writing their own ticket. PPS Think I should forward this to Claire? Is That  Parker I See in the Mirror? Mikes point is valid sometimes we have to take whats available to get started. To figure out what we like and what we dont. It sounds like Parker is at the beginning of his career, without having tried a little of this and a little of that to make such a determination. Sometimes theres a bit of trial error involved. And  yes, sometimes  we have to  reflect a bit and determine  if  achieving our laundry list of needs is truly possible, given the actions were willing to take. We have to take a look at ourselves and see if were putting up our own  walls to our  possibilities. Simply because we dont want to leave our zip code, metaphorically speaking. Have you taken a look at your requirements for the perfect job? And how much flexibility you have within them?

Exam disappointment Its not the end of the world!

Exam disappointment It’s not the end of the world! It’s summer, the weather is lovely and instead of being able to be out enjoying it, you’ve been stuck in revising. Now you’re worried that the exams haven’t gone to plan so you still can’t relax. Does that sound familiar? Most of you will be worrying to no purpose, it’ll all be fine, but what if you really haven’t done as well as you’d hoped? What if you’ve failed an exam? In many cases you’ll be able to resit later in the summer. You’ll need to try to find out what went wrong, talk to your tutors and get as much feedback as you can on your performance. Be honest with yourself. Was it a surprise? Could/should you have worked harder? Did something happen to interrupt your meticulous preparation? Once you have analysed the problem, you’ll be in a good place to start planning for your resit to make sure that it goes much better. How does it impact your internship plans? Part of the planning will involve thinking about any internships you’ve organised over the summer. Consider carefully the time you need to prepare properly for the exam and decide whether this is consistent with the arrangements you had made. If you have an internship then no doubt you’d be hoping to impress and convert it to a job offer. You will be well advised not to try to hide the exam blip from the graduate recruitment team, or to work through the revision time you need. Be honest, go and tell them what has happened. At the end of the day they will find out anyway if they offer you a job because they’ll ask for a transcript. Pre-empt that. Have the conversation, demonstrate self-awareness as to what went wrong and work your hardest to impress while you’re there, if you need to leave early to do the revision explain that too. What if you’ve dropped a degree class and your job offer is at risk? You may have a job offer which isn’t conditional on a degree class. Great! Put your disappointment to one side. Get ready to start work and try to enjoy your job. If you decide to move on in a few years’ time most employers will be much more interested by then in your work experience than in your university results. It’s tougher if your job offer is conditional on a specific mark and you’ve not achieved this. It’s another situation where you need to be honest and talk to graduate recruitment as soon as possible. Don’t wait for them to find out from your transcript or degree certificate or just hope that that the conversation “won’t come up”. It almost certainly will and most employers place a high value on honesty! Get yourself ready to make the call. Be honest in your assessment of what went wrong. Reiterate your enthusiasm for the job. Try to remember that you are the same person who got the job offer in the first place. You may have had to jump through many hoops in the assessment process, application forms, on line tests, interviews, assessment centres? Some employers will be prepared to rely on their own recruitment system and take you regardless. If you do lose your job offer then you will have to “go back to the drawing board”. Go and talk to your careers team. You’re not the only student this has ever happened to. We can help you reframe and look at other options. If you were going to join a big FTSE100 company or prestigious international partnership you may need to start your career with a small or medium sized enterprise. It doesn’t necessarily mean that you will limit your future prospects, or that your job will be less interesting. It might just be fascinating and challenging in ways you had not envisaged. Have a look at our earlier blog on getting a 2.2 which has some useful information and links. What if you’re in your first year? It doesn’t count, right? Just so long as you pass a resit (in the event that you failed a module) it’s all ok? Not necessarily! Some of the most highly sought after employers are looking for specific marks right back to your first year. (They might be looking at your A Levels and GCSEs too). Their application forms will ask you to disclose marks. This doesn’t necessarily mean you have to give up on your dreams but you should be honest and realistic and you’re certainly going to have to work really hard if you want to keep those hopes alive. The key to success might now lie in the networking you can do with these top employers. If they’re visiting your campus or offering the chance for you to visit them, make sure you seize the opportunity to meet them. Do your research in advance. Go along armed with some really good questions which show your interest (and which aren’t answered somewhere on their website).   Look smart, take the opportunity to chat. When employers are on campus they’re talent spotting, your aim is to get them to take your name and to regard you as a “prospect”. That might just get you over the exam blip. You’ll need to make sure that there are no more “accidents” next year though! Make sure that you have a plan B if things don’t work out with the dream employer. A plan B is always good.

How To Improve Skills For Resume Customer Service

How To Improve Skills For Resume Customer ServiceIn order to assess the skills for resume customer service, it is vital to understand the different needs of customers. Most businesses focus on creating an attractive look and design of their business.Customer satisfaction is not an overnight thing. It takes a lot of effort and motivation from the company. By focusing on this goal, the company can easily achieve a superior impression on the prospective customers. There are certain basics that will serve as the foundation for customer satisfaction.The first requirement for customer service is to provide a pleasant-to-be-around atmosphere. This means that the business should not restrict its approach towards the customer. Its approach should be open, straightforward and always welcoming. It should work on the customer's needs and not the other way around.The next required skill for resume customer service is to make sure that the customers get every single thing that they ask for. It is important that each and every client knows exactly what he or she will get. This is one of the most crucial skills that they need to know.The next skill for resume customer service is the personal touch. It is very necessary that each and every one of the customers receive a personalized and personal service. Every customer should feel that he or she is cared for and that the customers are receiving care from the employees.The next skill for resume customer service is to provide information that is on the top of the customers' priority list. Customers always want updated information. Customers also want answers to their questions, which is why customers want detailed and accurate answers to their questions.One more required skill for resume customer service is the ability to communicate well. These days, customers prefer to use their cell phones and laptops to contact the business and they do so with ease. The businesses must be able to communicate effectively and well with their cu stomers so that all of the communication lines are opened.In conclusion, it is not difficult to find the basic skills for resume customer service. With the proper application of these skills, the companies can easily attain the goal of increasing their customer base.

Earn More Money in 2009 by Being Part of the Performance Review Process

Earn More Money in 2009 by Being Part of the Performance Review Process When I write resumes for my clients, I gather as much information as possible about their background and accomplishments and I frequently review their past performance appraisals or letters or recommendation to gather additional information about their accomplishments. Nine times out of ten, these documents are full of fairly generic information about personal attributes and overused phrases about getting the job done or going above and beyond the call of duty. Its frustrating to think that the person you work with day in and day out cant seem to put together a performance review that not only gives you specific praise for a job well done, but documents the impact of your work and the value you bring to the overall well-being of the company. Whats even more frustrating is the fact that these reviews, with their marginal documentation, are directly tied to your merit increase and your ability to enhance your earning potential. I think its time for employees to take control of their pe rformance reviews and be the catalyst for better documentation of their success and potentially more money to reward them for that success in 2009. Here are a few suggestions for  managing your career  and the performance review process within your current or future company.At the beginning of your review period, request a meeting with your boss to set up mutually agreed upon goals and performance expectations.Each month or following the conclusion of each of your projects,  document your accomplishments  by jotting down a few notes to yourself about the particular challenges you faced within your projects, the actions you took to address these issues, and the results of your efforts. Record any examples of how your work helped the company make money, save money, save time, grow the business, or keep the business and validate your impact using numbers, dollars, or percentages.Create a kudos file and save any email/letters of praise. Review the file each quarter and look for trends w ithin the acknowledgments to uncover what others perceive to be your strengths.Assess your communication style once a year to better understand how you give, receive, and process information, and how you interact with others. The  DISC  is a great tool for this purpose. Or solicit feedback from superiors, colleagues, and peers through a  360 tool  like  Checkster.  One month prior to your performance review, begin to review all this material and write your own review. You can either present your self-assessment to your boss or leverage the information you have sourced for your self-assessment to improve the quality of the review conversation with your boss. Strong documentation may also provide the ammunition needed to increase your performance rating and/or associated merit increase and  salary.

How To Turn A Probable No Into A Yes

How To Turn A Probable No Into A Yes How To Turn A Probable No Into A Yes Successful business people know it’s important to know your audience. That’s why career professionals advise their clients to research the company and those who you’ll be meeting before every job interview. As a former recruiter, I know that most people don’t bother. Questions about what candidates know about the company were often met with vague generalities or an outright “nothing really.” The truth is knowing your audience can make the difference between a probable no and a resounding yet. My favorite example is from the movie Hidden Figures about 3 African-American women who served vital roles NASA during the early years of the space program. Mary Jackson, a mathematical genius who wanted to be an engineer, is told she needs to take some additional classes despite having a 4-year engineering degree. The problem is that the classes are offered only at a segregated high school. While most of her friends think it’s unlikely the judge will grant her permission, Mary is undaunted. She presents her case by noting that the judge was: The 1st in his family to serve in the armed forces, US Navy The 1st to attend university, George Mason The 1st state judge to be recommissions by 3 governors She explains that she wants to be the 1st female engineer at NASA but to do that she needs to take evening classes at the segregated high school. Then she asks the judge, “Of all the cases he will hear that day which one will make a difference 100 years from now. Which one will make him the 1st?” Mary wins her case. While you may think that doing research isn’t important, it is. Employers are looking for more than great skills, experience, and education. They’re looking for more than someone who shines during the interview process. They are looking for energy, initiative, and enthusiasm. Invest the time it takes to know your audience. Research the company and those you’ll be meeting. Go beyond the job description to understand the employer’s needs. It may turn a “no thanks” into a “yes.”